What is a Fresh Kid?
The phrase Fresh Kid came from the 90's Hip Hop and fashion scene.
It's used to describe people who know a lot about fashion, style, street culture, music and art.
People who keep their ear close to the pulse to what people wear, listen and buy.
They understand how culture drives commerce. What customers want and why.
Learn more about the history of fresh kids here
Yemi in Suit
"Culture Shapes Values. Values Shape the Future."
Who is The Fresh Kid?
My name is Yemi Lawal and I'm and Ecommerce Product, Project Manager & Consultant based in London England.
Through my moniker 'The Fresh Kid' i share fun, entertaining data and insights as well as practical visual reports on emerging markets to help Luxury Leaders understand what customers want and grow their business.
I was raised between Nigeria and the United Kingdom.
Educated in the United Kingdoms oldest educational institutions.
As a former elite rugby player with international honours; my beliefs and values come from sport and my heritage background.
My values , purpose and principles are formed by the old and the new. Which i call Nú Heritage.
Values, Mission, Purpose & Principles
My Aesthetic, Mission, Purpose & Principles are called Nú Heritage.
Taking inspiration from both heritage contemporary culture and beliefs.